How can radio research best generate meaningful, actionable results in an era where the competition is no just longer the station across the street, but a whole range of digital alternatives? How can research help radio companies take advantage of new digital opportunities? How can research help radio maximize its relevance to advertisers?
Re-Inventing RadioResearch is devoted to open conversation, debate and discussion on innovation in radio research. Researchers working at both radio chains/stations and vendors are equally welcome to comment on posts or become contributors, posting their own comments . Just two rules: no sales pitches, no personal attacks.
The blog is administered by Jeff Vidler, a Senior Vice-President of Media Research, at Vision Critical.