Home > State of research > Is Radio Ready to Manage the Data Deluge?

Is Radio Ready to Manage the Data Deluge?

IDC estimates that mankind will create 1.8 zettabytes of data in 2011. That’s 1.8 trillion gigabytes, some 9 times greater than the amount of data we generated as recently as 5 years ago.

The sheer volume of data, and the race to harness its value, has potential to be a game-changer for  all sorts of industries. And that includes radio. We now have more decision-making information at our disposal than ever—PPM, cost effective online survey options, chatter on social networks, and transactional data from radio’s digital extensions (not just the station website or Facebook page, but also apps and complementary web services to broadcast such as Radio DNS).

The whole notion of “Big Data” holds huge promise, but also raises big questions. How can we keep up—capturing and storing all that data? How do we take data from different sources and combine them into a coherent whole? How do we filter, process and communicate the data to provide timely, relevant information for decision-makers? And maybe the biggest question of all—is radio willing and able to face these challenges?  Other sectors, including the digital media, are already well down that road.

Advertisements
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: