Home > Ratings, State of research > Researching Why People Tune In vs. Managing Tune-Out

Researching Why People Tune In vs. Managing Tune-Out

I was intrigued by one of the findings released last week from the Alan Burns survey on women radio listeners in the U.S. Fewer than 4 in 10 women (39%) who listen to morning radio have a morning radio feature or game they look forward to.  I couldn’t help but wonder what that figure might have looked liked before PPM, and the subsequent gutting of morning show talk and features.

PPM does a fine job of helping stations manage tune-out.  But is anyone tracking those things that get people to tune in to radio in the first place?

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